My Story: I Never Meant to Be a Business Owner episode artwork

EPISODE · Mar 23, 2026 · 16 MIN

My Story: I Never Meant to Be a Business Owner

from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli

I never planned to be a business owner. If you'd asked me in college, this would've seemed way too far out of reach. But in March 2020, with no portfolio, no business plan, and a world that had just shut down, I took a leap anyway — and it changed everything.In this first episode of the Sell Well Podcast, I'm sharing my whole story. From trading design work for yoga classes to closing 7-figure deals, from my first $800 website to selling my agency Lawson House for a life-changing exit — I'm walking you through all of it. The scoreboard system that kept me going in year one, the cold email that became the engine behind our growth, the moment I stopped being a designer who sometimes sold and became a CEO who sold first, and what it finally felt like to walk away from something I built with my whole heart.If you're in the thick of building something and feeling like you're figuring it out alone, this episode is for you.

I never planned to be a business owner. If you'd asked me in college, this would've seemed way too far out of reach. But in March 2020, with no portfolio, no business plan, and a world that had just shut down, I took a leap anyway — and it changed everything. In this first episode of the Sell Well Podcast, I'm sharing my whole story. From trading design work for yoga classes to closing 7-figure deals, from my first $800 website to selling my agency Lawson House for a life-changing exit — I'm ...

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This episode is 16 minutes long.

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This episode was published on March 23, 2026.

What is this episode about?

I never planned to be a business owner. If you'd asked me in college, this would've seemed way too far out of reach. But in March 2020, with no portfolio, no business plan, and a world that had just shut down, I took a leap anyway — and it changed...

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