EPISODE · Aug 29, 2025 · 2 MIN
Myth # 3: You Get What You Pay For
from The Truth About Radio podcast with Dave Sturgeon · host DAVE STURGEON
Send us Fan MailMYTH: You Get What You Pay ForTRUTH: Free Never Sounded So Good!Isn’t it funny how this gets overlooked?On average, this month you pay:- $14.99/month to stream music without ads- $10.99/month for ad-free podcasts- $65/month for cable- $85/month for high-speed internet so you can stream andscrollNot to mention whatever it costs in sanity to find your password.All that… just to be entertained and informed.But radio?- It’s live- It’s local- It’s human- It’s original- It’s on in your car, in your kitchen, on your job site, in yourearbuds- And it’s 100% freeNo fees.No subscriptions.No buffering.No “We use cookies to track your every move” pop-ups.No wonder radio reaches a larger global listening audience thanany other audio platform, every day!And what does it take to make that “free” magic happen?- A team of paid professionals waking up at 3:30 am to prepareyour favorite morning show- Local newsrooms gathering real-time information, verify-ing facts, and staying on-call during emergencies- Engineers and techs who ensure a flawless signal from thestudio to the transmitter to every speaker in town- Music directors and programmers curating formats thatmatch your mood, your moment, and your lifestyle- And sales and support teams behind the scenes, keeping thelights on so the content you love can STAY freeRadio may be free for the user, but it’s powered by a paid staffof passionate, professional, hard-working humans who stillbelieve that serving your community is worth showing up for.Radio isn’t outdated.It’s under-celebrated.Let’s face it. With Radio, free never sounded so good!Support the showLinkedIn
What this episode covers
Send us Fan Mail MYTH: You Get What You Pay For TRUTH: Free Never Sounded So Good! Isn’t it funny how this gets overlooked? On average, this month you pay: - $14.99/month to stream music without ads - $10.99/month for ad-free podcasts - $65/month for cable - $85/month for high-speed internet so you can stream and scroll Not to mention whatever it costs in sanity to find your password. All that… just to be entertained and informed. But radio? - It’s live - It’s local - It’s human - It’s origin...
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Myth # 3: You Get What You Pay For
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