Myths About Programmatic Advertising

An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics: - What parts of the marketing funnel are best suited to programmatic? - Targeting - How targeted can you be? How targeted should you be? - What size and kind of companies could best utilize programmatic? - What about brand safety? - What does the future hold for programmatic in the next few years? Cristina suggested a few sources to find out more about programmatic advertising, including the following: https://www.thinkwithgoogle.com/marketing-resources/programmatic/ https://www.thetradedesk.com/blog/programmatic-explained https://www.mediamath.com/platform/ Or you can reach out to Cristina on LinkedIn if you have any questions.