MYW 42: Lead Magnets

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!