Naming a Startup Company - 5 Steps to Naming Your Business Bright

Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune in and tune up on how to overcome the common mistakes and pitfalls when creating a company name. With over 250 successfully branded companies under our belt, we will provide insights into successfully branding your new enterprise. You'll learn how to... • Identify your pivot point or reason for being • Differentiate your "what" from your "how" • Create your attribute list - your key strengths • Choose your company naming strategy • Check on trademark and domain availability From the 20,000 foot view to the granular details, we'll take you from start to smart. For brilliant results, just dial in and dial it up with the Tungsten team.