NAR's Marketing Chief Reveals the New Strategy for Agents

After years of turbulence, lawsuits, and industry shakeups, the National Association of REALTORS is making a bold marketing reset. In this episode, James and Keith sit down with Bennett Richardson, Chief Marketing & Communications Officer at NAR, to unpack the strategy behind the new "More Than Opening Doors" campaign and what it signals about the future of the REALTOR brand. From rebuilding trust and breaking out of a bunker mentality to leveraging AI-driven media targeting and first-time homebuyer insights, Bennett pulls back the curtain on how NAR is redefining its voice. This is a candid conversation about leadership, storytelling, industry perception, and why Realtors must reclaim their narrative before someone else tells it for them. If you care about the future of the Realtor brand and your place in it this one matters. Links mentioned during the episode: https://youtu.be/vEGGAgMr01M https://youtu.be/R3zOh0fvD30   Connect with Bennett on LinkedIn.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/