NAVIDAD: La emoción como estrategia

from Detrás del Mensaje · host David Lebrero

La publicidad navideña no busca convencerte: busca reconfortarte. En este episodio analizamos por qué los anuncios de Navidad funcionan incluso cuando sabemos que son publicidad. Emoción compartida, nostalgia, ritual y alivio emocional como claves de una persuasión que no empuja a comprar, sino a sentir que todo puede encajar.

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This episode was published on December 24, 2025.

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