Navigating Link Building in the AI Overview Era

from Link Building Ideas · host Jeremy Rivera

Link Building Ideas | Episode: Navigating SEO in the AI Overview EraIn this roundtable episode, Jeremy Rivera and guests dig into what's actually happening in search right now — from the real-world traffic impact of AI Overviews to the evolving role of paid search, audience building, and personal brand in a more volatile SEO environment.Topics covered:The click drop phenomenon: why impressions are rising while organic clicks fallWhich verticals are feeling the AI Overview impact most acutelyWhy SERP analysis has become non-negotiable for modern SEO strategyHow Google Ads strategies are shifting in response to AI-driven SERP changesThe case for high-intent, local keyword targeting in paid searchWhy audience ownership may be the most durable SEO asset you can buildThe LinkedIn personal vs. business page engagement gap — and what it means for your strategyAbout the PodcastLink Building Ideas is a periodic podcast from SEO Arcade featuring insights from Jeremy Rivera and guests on building links, trust, and authority in today's search environment. Jeremy is also a published SEO author, host of the Unscripted SEO Podcast, and co-host of the Unscripted Small Business Podcast.

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This episode is 9 minutes long.

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This episode was published on February 24, 2026.

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