Navigating Objections: Tips from Seasoned Sales Engineers

from Altar of the Demo Gods · host Keith Wilson and John Morton

In this episode of "Altar of the Demo Gods," hosts Keith and John discuss the importance of handling objections in sales engineering. They share their experiences with customer events, like attending sporting events, and delve into addressing both technical and non-technical objections. John emphasizes the value of bringing objections back to business value to navigate challenges effectively. Tune in for insights on navigating objections and moving closer to a successful sale.

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This episode is 25 minutes long.

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This episode was published on March 18, 2024.

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