Navigating Senior Living Marketing with Amanda Warren of Merrill Gardens

In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.00:00 Introduction to Amanda Warren00:48 Amanda's Career Journey01:26 Overview of Merrill Gardens02:04 Marketing Strategies in Senior Living02:38 Target Audiences in Senior Living04:14 Digital Marketing in Senior Living05:11 Sales and Marketing Collaboration07:12 Consistent Marketing Practices08:31 Future Challenges in Senior Living11:57 Building Trust in Senior Living15:47 Amanda's Advice for Her Younger Self16:47 Conclusion and FarewellFind out more from Amanda, check out:https://www.merrillgardens.com/ https://www.linkedin.com/in/amanda-warren-3713598/ Links and Resources:Lisa Wekellis on LinkedInLaura Szczes on LinkedInDouble Z Media WebsiteDouble Z Media on LinkedInThanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!