Navigating the Credit Union Marketing Landscape

In this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert welcome Mark Arnold, of On the Mark Strategies. The conversation covers Mark's journey in the industry, the importance of execution in marketing strategies, and the challenges faced by credit unions, particularly small to mid-sized ones.They discuss the 'knowing-doing gap' in marketing, the significance of internal branding and culture, and the evolving definitions of service in the financial sector. The episode emphasizes the need for clarity and simplicity in branding, the role of data in marketing, and the importance of follow-up in member engagement.Takeaways:·      Mark Arnold's industry journey·      The importance of execution in marketing strategies for credit unions·      Understanding the 'knowing-doing gap' in marketing execution·      The Brand Triangle Model: leadership, employee engagement, and member satisfaction·      Challenges faced by small to mid-sized credit unions in marketing·      Leveraging data for actionable insights in marketing strategies