NCA CEO Bill Murray on Sustainability & Coffee's Evolution

Join U3 Coffee co-founder Kristi Ross as she dives deep with Bill Murray about his decade-long tenure as the CEO of the National Coffee Association—and organization focused on advocating for “the business of coffee.” Find out about his work leading a team that helps coffee companies—big and small—by championing the coffee industry and offering tools to help coffee entrepreneurs thrive.From their yearly convention to publishing market research on coffee industry trends to promoting research on the health benefits of coffee, the NCA is dedicated to supporting the growth and success of the coffee industry. Bill shares why he believes educating coffee lovers about the work behind their daily cup is a powerful way to impact the industry—and why he says understanding the coffee tree's life cycle can give you a whole new appreciation for your morning brew!Like our content? Stay connected.Subscribe:* United by Coffee podcast for new episodes each week* YouTube Channel Connect:* Sign up for our newsletter * Visit our website Follow us:* LinkedIn * Instagram * X* FacebookThis podcast is created by U3 Coffee for informational, educational, and entertainment purposes only. While we strive for accuracy, opinions and representations of facts are those of individuals and not necessarily U3 Coffee.Copyright © 2024 U3 COFFEE, LLC. All rights reserved. Terms of Use on u3coffee.com apply. Reproduction, distribution, or public display is prohibited. Download for personal use is permitted.'U3 COFFEE' is a trademark owned by U3 COFFEE, LLC.

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This episode was published on June 10, 2024.

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