Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal episode artwork

EPISODE · Jun 8, 2025 · 17 MIN

Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal

from Supernegotiate

Here it is! Supernegotiate case study on Apple - GTAT deal. This case study is a stark reminder of how not to negotiate (Hardball tactics) when dealing with technical "first" innovations. Many, many lessons here! A podcast will also follow later this week discussing this case study in depth!

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Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal

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This episode is 17 minutes long.

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This episode was published on June 8, 2025.

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Here it is! Supernegotiate case study on Apple - GTAT deal. This case study is a stark reminder of how not to negotiate (Hardball tactics) when dealing with technical "first" innovations. Many, many lessons here! A podcast will also follow later...

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