EPISODE · Mar 9, 2026 · 2 MIN
Network Where You're The Outlier Ep 33
from 100 Cups MicroPod · host Jason Elkins
Most professionals network where it’s comfortable—surrounded by people in the same industry. But there’s a smarter approach. In this episode, Jason shares a simple shift that can dramatically change how you build relationships and uncover opportunities: spend time in the places your clients already gather. By stepping into their world, you gain a deeper understanding of their challenges, language, and priorities. Even more importantly, you stand out. Instead of competing with a room full of peers, you become the one person who brings a different perspective and skill set. That combination—curiosity, presence, and service—builds trust quickly. This week, consider where your clients spend their time and show up there with genuine interest.
What this episode covers
Most professionals network where it’s comfortable—surrounded by people in the same industry. But there’s a smarter approach. In this episode, Jason shares a simple shift that can dramatically change how you build relationships and uncover opportunities: spend time in the places your clients already gather. By stepping into their world, you gain a deeper understanding of their challenges, language, and priorities. Even more importantly, you stand out. Instead of competing with a room full of peers, you become the one person who brings a different perspective and skill set. That combination—curiosity, presence, and service—builds trust quickly. This week, consider where your clients spend their time and show up there with genuine interest.
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Network Where You're The Outlier Ep 33
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