Neuromarketing: a ciência por trás do comportamento do consumidor (Papo com Washington Souza) #05

from PlaceCast · host Place2u

Você já parou para se perguntar por que toma determinadas decisões? Nesse episódio, trouxemos Washington Souza (treinando humanidades), estudioso do comportamento humano, especialista em psicologia e ciência aplicada. Ao longo do episódio falamos sobre a importância de entender o comportamento e a forma de pensar do ser humano, fatores que colaboram para a tomada de decisão e o impacto disso sobre as vendas. Além disso, passaremos por assuntos como inteligência artificial, psicologia por trás das campanhas de sucesso e muito mais! Integrantes do episódio: Marcos Alberto (@marcosalberto_), David do Valle (@davidvallejr) e o convidado Washington Souza (@treinandohumanidades). Acompanhe a Place no instagram: @place2u.marketplace

What this episode covers

NOW PLAYING

0:00 1:37:38

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Placecast Episode 18: Community-Driven Economic Growth in Wales

Jun 23, 2026 ·42m

Placecast Episode 17: Trust and Place-Based Innovation

Jun 17, 2026 ·61m

Placecast Episode 16: Beyond Publications - Building Research Careers That Matter

Jun 9, 2026 ·38m

Placecast Episode 15: Data, Devolution and Delivery

May 12, 2026 ·46m

Placecast Episode 14 - Power, Trust, and Community Organising in Birmingham

May 5, 2026 ·68m

Placecast Eps 13 - Planting Trees You’ll Never Sit Under: Why Nature Recovery Is Central to Regional Development

Apr 22, 2026 ·47m

Similar Podcasts

Podcast - Ash + Lime ASH + LIME PLACECAST is a conversation about how we think about—and reinvent—our towns and cities. We interview a wide variety of individuals on the cutting edge of the industry. Placecast City-REDI, University of Birmingham Welcome to Placecast, a Local Policy Innovation Partnership Hub production based at the University of Birmingham.Placecast is essential listening for those keen to explore the ins and outs of knowledge mobilisation for influence in central and local government, based on the view that it is only through animating the power of place-based leadership that the wicked problems of 2026 can become more manageable. Whether you're a researcher, citizen scientist, an activist, a professional working within the public sector, a civil servant, politician, analyst or entrepreneur we think that it is through our networks that most solutions can be assembled, tested, and the learning shared before we go again and that universities can act as the repositories and observatories of these efforts. We are based in City-REDI and rooted in the LPIP programme funded by the ESRC and Innovate UK.This podcast aims to highlight knowledge and evidence-based ways of working

Frequently Asked Questions

How long is this episode of PlaceCast?

This episode is 1 hour and 37 minutes long.

When was this PlaceCast episode published?

This episode was published on March 16, 2022.

What is this episode about?

Can I download this PlaceCast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!