EPISODE · Mar 28, 2025 · 11 MIN
New Coke_ Market Misalignment and Product Innovation.
from Market Research Webinars · host Cognitive Market Research
In this episode, we dive into one of the biggest marketing blunders in history—New Coke. In 1985, The Coca-Cola Company attempted to reformulate its iconic soft drink to compete with Pepsi, only to face an intense consumer backlash. We explore the reasons behind Coca-Cola’s decision, why the new formula failed, and the lessons businesses can learn about brand loyalty, market research, and crisis management. Tune in to find out how Coca-Cola recovered from this misstep and turned a failure into a long-term success story!
What this episode covers
In this episode, we dive into one of the biggest marketing blunders in history—New Coke. In 1985, The Coca-Cola Company attempted to reformulate its iconic soft drink to compete with Pepsi, only to face an intense consumer backlash. We explore the reasons behind Coca-Cola’s decision, why the new formula failed, and the lessons businesses can learn about brand loyalty, market research, and crisis management. Tune in to find out how Coca-Cola recovered from this misstep and turned a failure into a long-term success story!
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New Coke_ Market Misalignment and Product Innovation.
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