New Research on First-Generation College Students

from Innovating Enrollment Success · host Cathy Donovan

First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students?Paskill’s Lead UX Strategist Kelly Kautz answered this question through her yearlong research effort, surveying 200+ first-generation college students. This episode addresses:· Defining a first-generation college student· Digital habits of first-gen college students· Key takeaways from the research for colleges· Responses from hundreds of higher ed marketers on the research· How new research on this audience can build empathy Kelly Kautz is on LinkedIn. A white paper about the research is available on Paskill’s first-generation college student website audit page.

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This episode is 15 minutes long.

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This episode was published on December 12, 2023.

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