New Research on First-Generation College Students

Episode 5 of the Innovating Enrollment Success podcast, hosted by Cathy Donovan, titled "New Research on First-Generation College Students" was published on December 12, 2023 and runs 15 minutes.

December 12, 2023 ·15m · Innovating Enrollment Success

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Summary

First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students? Paskill’s Lead UX Strategist Kelly Kautz answered this question through her yearlong research effort, surveying 200+ first-generation college students. This episode addresses: · Defining a first-generation college student · ...

Episode Description

First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students?

Paskill’s Lead UX Strategist Kelly Kautz answered this question through her yearlong research effort, surveying 200+ first-generation college students.

This episode addresses:

· Defining a first-generation college student

· Digital habits of first-gen college students

· Key takeaways from the research for colleges

· Responses from hundreds of higher ed marketers on the research

· How new research on this audience can build empathy

Kelly Kautz is on LinkedIn.

A white paper about the research is available on Paskill’s first-generation college student website audit page.

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