New York Bans Surveillance Pricing

New York just passed a groundbreaking bill to stop companies from using your online behavior to charge you the highest possible price — a practice called surveillance pricing. Unlike surge pricing, this is about exploiting your personal data to set individualized rates. Backed by Attorney General Letitia James, the law aims to make everyday goods more affordable for New Yorkers. It’s headed to Governor Hochul’s desk for final approval, while a companion bill targeting pharmacies and grocery stores still needs Assembly passage. Business groups oppose it, warning it could eliminate personalized discounts and hurt consumer choice. The debate is heating up — consumer protection vs. business flexibility — with real consequences for how we shop and pay. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e5f1f647eb3d2538