News Update: Will Ferrell's SKIMS Surprise: Lonnie Hawkin...

What this episode covers

Hold the phone, Signal Streamers. Will Ferrell has just detonated the internet, appearing as his new Netflix character, Lonnie Hawkins, in a jaw-dropping SKIMS campaign. The Hollywood Reporter confirms Ferrell, known for his iconic comedic roles, is baring... well, some skin, for Kim Kardashian's shapewear empire. This unexpected cross-promotion for his upcoming comedy 'The Hawk' has everyone talking. Is this marketing genius, or the start of a new celebrity trend? One thing's for sure: nobody saw Lonnie Hawkins in Skims coming.

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This episode was published on June 30, 2026.

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Hold the phone, Signal Streamers. Will Ferrell has just detonated the internet, appearing as his new Netflix character, Lonnie Hawkins, in a jaw-dropping SKIMS campaign. The Hollywood Reporter confirms Ferrell, known for his iconic comedic roles, is...

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