Niche Know-How: Mastering Book Marketing in Specialized Spaces with Susan Friedmann | Ep. 76

In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters and who you should ask for it.Tips for sustaining long-term success beyond your book launch.How Susan helps her clients effectively market their books and reach the right audience.And much more! About Susan:Susan Friedmann is a badass in the world of nonfiction book/author marketing, coaching, and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Through her company, Aviva Publishing, she’s guided hundreds of authors to master their niche. She’s a prolific writer with 18 books, including one that sold over 500,000 copies. Susan also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year. Connect with Susan Friedmann!Website: https://www.avivapubs.com/LinkedIn: https://www.linkedin.com/in/susanfriedmann/Instagram: https://www.instagram.com/author.marketerComplimentary 20-minute Book Marketing Brainstorm: https://bookmarketingbrainstorm.com/ Book Recommendation:The Power of Now by Eckhart Tolle   Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress