Nick Bush on trust and speed in HME episode artwork

EPISODE · Oct 23, 2025 · 13 MIN

Nick Bush on trust and speed in HME

from HME News in 10 · host HME News

Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply.   In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of consumerism in health care is strengthening—not weakening—the role of HME providers.  “I think a big portion of it goes to the service side of it,” he says. “Medical equipment is really a local game (because) there is so much emotion tied to health care product decisions. It’s a decision people want to make where they trust who they’re deciding to work with. Price becomes less relevant in those situations.” Bush also shares insights on:  • How distributors and providers can collaborate to leverage their unique strengths  • Why speed has become the new currency in HME  • What it means to approach the future with “eyes wide open” and a readiness to embrace new care models  Hosts:  Liz Beaulieu  Theresa Flaherty    Guest:  Nick Bush

Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply.  In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of consumerism in health care is strengthening—not weakening—the role of HME providers.  “I think a big portion of it goes to the service side of it,” he says. “Medical equipment is really a local game (because) there is so much emotion tied to health care product decisions. It’s a decision people want to make where they trust who they’re deciding to work with. Price becomes less relevant in those situations.” Bush also shares insights on:  • How distributors and providers can collaborate to leverage their unique strengths • Why speed has become the new currency in HME • What it means to approach the future with “eyes wide open” and a readiness to embrace new care models  Hosts: Liz Beaulieu Theresa Flaherty  Guest: Nick Bush

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Nick Bush on trust and speed in HME

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This episode was published on October 23, 2025.

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Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply.   In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of...

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