Nick Cannon and Michael Goldman on building Wild 'N Out, the Masked Singer and a 30 year partnership

In this first episode of Creators Inc. with Matt Sandler, Nick Cannon and his longtime manager, Michael Goldman, run through their three decades together building Nick's career into one of the most durable and savvy in all of entertainment. From sneaking up to LA as a fifteen-year-old to warm up crowds at The Comedy Store and the Improv, to walking away from the biggest paychecks in network television on pure principle, Nick and Michael trace the through-line of a career built on the idea that ownership and honing instincts are non-negotiables. Together they talk about what it really means to incubate a brand from the inside out: the Wild 'N Out empire, the Masked Singer gamble that everyone said would end his career, and why watching Dave Chappelle say no to $50 million was the most important business lesson Nick ever received. Candid, hilarious and real, this is a conversation about what happens when you stop following others' playbooks and bet on your own. Chapters: 00:00:00 - Intro 00:00:16 - LA Comedy Scene In the 90s 00:03:43 - How Nick and Michael Start Working Together  00:07:00 - Nick's Detour Into Rapping  00:09:00 - Getting Drumline Audition 00:12:44 - Developing Wild 'N Out 00:15:58 - Goldman on Importance of Wild 'N Out 00:21:23 - Getting Creative with Revenue Streams 00:28:54 - The Masked Singer Gamble 00:40:44 - Standing on Principal  00:41:47 - Creating with Amazon 00:45:57 - Dream Collabs, Jealousy & Best Advice 00:47:50 - Outro