Nike vs Adidas - Rebound | 5
Episode 5 of the Business Wars podcast, hosted by Audible, titled "Nike vs Adidas - Rebound | 5" was published on March 13, 2018 and runs 24 minutes.
March 13, 2018 ·24m · Business Wars
Summary
Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen. What does it take to go from a million-dollar company to a billion-dollar company? Adidas has to find out, and fast. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode Description
Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen. What does it take to go from a million-dollar company to a billion-dollar company? Adidas has to find out, and fast.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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