No Tie C-Suite Episode 5: DANGERS OF SALES LEADING THE BUSINESS DIRECTION

Is there a danger of sales leading businesses? Sales plays a key role in the growth of any business, but should you allow it to help direct the business?  Should sales react immediately to market demands?  What is its role in a business and how do you make sure your business stays on track? It’s not uncommon for there to be lots of tension between sales and marketing and operations and finance.  In this edition of No Tie C-Suite, we have brought together a representation of voices you commonly hear across a business for their perspective. There are a challenging set of questions here because ultimately a business wants/needs to grow so there is a tendency to go where you see the $. In this episode, we welcome our special guest Ian Parker, who is recognised for successfully leading sales teams, but also in training salespeople all over Australia.  He brings his expertise to a topic we have been requested to address by a number of keen listeners. Our panel includes our regular experts giving their perspective; - Anthony Perl - Marketing - Yuriy Tyurin - Business systems - Pierre De Villiers - Financial Podcast series available on Apple, Google, Spotify and Anchor