Nora Schmitz di Ipsos decifra i dati dell'ascolto e fruiz...

What this episode covers

Nora Schmitz è Head of Audience Measurement and Media Development per Ipsos in Italia. In questa intervista esploreremo i dettagli e le tendenze emerse dalla 'Ipsos Digital Audio Survey’, che offre una panoramica privilegiata sullo stato attuale dell'ascolto dei podcast. Scopriremo cosa rende i podcast così attraenti per il pubblico e come possiamo sfruttare al meglio questo fenomeno in crescita nella nostra strategia di contenuto e di business. Questo studio, giunto alla sua quinta edizione dopo il suo lancio nel 2019, è diventato un punto di riferimento fondamentale per produttori, distributori e investitori interessati ai podcast e alla loro integrazione in una strategia audio più ampia. Riteniamo che sia più importante che mai avere una base informativa solida per raccontare e valorizzare appieno il mondo dei podcast.

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Frequently Asked Questions

How long is this episode of Le interviste di Mario Modica?

This episode is 11 minutes long.

When was this Le interviste di Mario Modica episode published?

This episode was published on October 3, 2023.

What is this episode about?

Nora Schmitz è Head of Audience Measurement and Media Development per Ipsos in Italia. In questa intervista esploreremo i dettagli e le tendenze emerse dalla 'Ipsos Digital Audio Survey’, che offre una panoramica privilegiata sullo stato attuale...

Can I download this Le interviste di Mario Modica episode?

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