Not a Farm's Cash Crop: Why Jodi Roebuck STOPPED Growing Tomatoes (Rewind - S1W11)

At the tail end of spring until the height of summer, tomatoes are the star cash cows of market gardens...but not for all of them. While they may work for some market farms, they might not work for you. In this rewind episode, Jodi Robuck breaks down the economics of growing tomatoes versus other crops, sharing surprising insights about labor requirements, price points, and market demand where he's farming in his part of New Zealand. Learn how to make data-driven decisions about what to grow based on your unique market conditions rather than following conventional wisdom.  Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.