O poder das redes sociais #14

from PlaceCast · host Place2u

Com o advento da pandemia, nos vimos obrigados a aderir novos hábitos de consumo, hábitos que vieram para ficar. O e-commerce se tornou um dos principais canais de compra e segue liderando a preferência da maioria dos consumidores. Um dos fatores que contribuíram para o contínuo crescimento desse mercado, foram as redes sociais.  Ao longo desse episódio, nossa equipe de marketing aborda o comportamento do consumidor nas redes sociais, o poder de influência da mídias na decisão de compra do cliente, as estratégias usadas pelas grandes marcas para atrair público e como você pode utilizar essa ferramenta para alavancar suas vendas no digital! Integrantes do episódio: Marcos Alberto (@marcosalberto_), Bianca Rossignoli (@biarossignoli), Rafael Silva (@rafaslva) e Pedro Ribeiro (@pe.slva). Acompanhe a Place no instagram: @place2u.marketplace

What this episode covers

Com o advento da pandemia, nos vimos obrigados a aderir novos hábitos de consumo, hábitos que vieram para ficar. O e-commerce se tornou um dos principais canais de compra e segue liderando a preferência da maioria dos consumidores. Um dos fatores que contribuíram para o contínuo crescimento desse mercado, foram as redes sociais. Ao longo desse episódio, nossa equipe de marketing aborda o comportamento do consumidor nas redes sociais, o poder de influência da mídias na decisão de compra do cliente, as estratégias usadas pelas grandes marcas para atrair público e como você pode utilizar essa ferramenta para alavancar suas vendas no digital! Integrantes do episódio: Marcos Alberto (@marcosalberto_), Bianca Rossignoli (@biarossignoli), Rafael Silva (@rafaslva) e Pedro Ribeiro (@pe.slva). Acompanhe a Place no instagram: @place2u.marketplace

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O poder das redes sociais #14

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Podcast - Ash + Lime ASH + LIME PLACECAST is a conversation about how we think about—and reinvent—our towns and cities. We interview a wide variety of individuals on the cutting edge of the industry. Placecast City-REDI, University of Birmingham Welcome to Placecast, a Local Policy Innovation Partnership Hub production based at the University of Birmingham.Placecast is essential listening for those keen to explore the ins and outs of knowledge mobilisation for influence in central and local government, based on the view that it is only through animating the power of place-based leadership that the wicked problems of 2026 can become more manageable. Whether you're a researcher, citizen scientist, an activist, a professional working within the public sector, a civil servant, politician, analyst or entrepreneur we think that it is through our networks that most solutions can be assembled, tested, and the learning shared before we go again and that universities can act as the repositories and observatories of these efforts. We are based in City-REDI and rooted in the LPIP programme funded by the ESRC and Innovate UK.This podcast aims to highlight knowledge and evidence-based ways of working

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This episode was published on May 18, 2022.

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