OFI 1055: Persevering And Pivoting Into A Business

from Off-Farm Income · host Matt Brechwald

A word that is probably overused in entrepreneurial circles these days is "pivot". However, like all overused words, it has a good meaning. If you are not familiar, when somebody talks about pivoting in business it means being flexible enough to change direction as circumstances dictate so that you can find business success. Our guest today did just that, and it has led her into a real opportunity for business success as she rounds out the latter half of her high school FFA experience. Kailea Tilton is currently a sophomore at Seneca High School in Louisville, Kentucky. During her freshman year of high school, when trying to come up with a supervised agricultural experience, she decided that she would get a rabbit and teach it how to do tricks as part of a livestock SAE. She tried everything she could think of, month after month, and she could never get the rabbit to do what she wanted. So, she had a decision to make - start completely over or rework what she had already begun. Kailea decided to pivot. She knew that she liked to bake, and she knew that she liked her rabbit and her other pets. She decided to explore baking treats for her pets and the pets of other people. She was sticking with a form of her original project, searching for success. At this point "Hershel's Bakery" was born, and she started creating treats and testing how well they were received on pets around her neighborhood. It wasn't long until she knew that she was onto something. At that point, Kailea leveraged her mom's Facebook profile and posted a flyer announcing her business and treats. In no time at all, she had over 100 orders and was well on her way. Kailea got started with the help of a $500 grant from the Kentucky FFA Foundation. This was pivotal in helping her to purchase ingredients. She is now looking ahead to applying for more SAE grants and growing her business even larger. She has determined that she likes working for herself and sees entrepreneurship as a part of her future.

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This episode is 22 minutes long.

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This episode was published on April 26, 2021.

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