OFI 959: Planning Multiple Streams Of Revenue For Your Farm In High School

SHOW NOTES INTRODUCING EMMA VICTERY! Having a business model on your farm that is sustainable is challenging.  Of course, if you are commodity-based there are so many factors that are outside of the control that you've got to get bigger and push harder.  If you are smaller you are almost forced into being niche so that you can increase the size of your profit margins.  And then of course, if you only offer one product you can get into really hot water if the price or demand for that product falls. In a perfect world, we would all know what type of farm business we were going to be involved in, in the future, and we could plan out our skill sets accordingly.  Of course, there is no such thing as that perfect world.  However, the FFA offers a future farmer the best chance of coming as close to this perfect world as anything that I know. This is illustrated very well by today's guest, Emma Victery.  Emma has grown up on her family's farm in Oklahoma.  She is hoping to take it over at some point in the future.  She and her father have been looking at different products they could sell, different markets they could be in, and different ways to grow the business so that it will last for Emma and for future generations. Just recently they began marketing bulls as a compliment to their commercial herd.  Looking into the future, Emma sees the sale of embryos and using embryo transfers on their farm as a way to offer other products and to really speed up the rate at which they improve their genetics.  Right now, Emma is a senior in high school.  But that does not stop her from looking into the future and trying to figure out how she is going to make all of this happen. Emma will start college at Oklahoma State University in the fall of 2021.  She is planning on double majoring in animal science and agricultural communications.  She wants to go to veterinary school, become a veterinarian, and specialize in reproduction so that she can use those skills for embryo transfers on their farm.  This would also give her a great form of off-farm income.  Right now she is taking over the marketing responsibilities on their farm, and she plans on using her studies in agricultural communications to strengthen her abilities in this part of the business. All of her efforts have led Emma to be the 2020 National Proficiency Winner in Beef Production Placement.  She is looking at applying for several more proficiency awards going forward, and feels like her journey in the FFA has just begun.  She has also been accepted to the honors college at Oklahoma State already due to her academic performance.  Emma is going to be a force to be reckoned with in the cattle industry, and it is going to be fun to watch!