OFI 975: Unlimited Marketing Ability With No College

SHOW NOTES There is a debate that has been arising over the past decade or so about whether or not paying for a college education is a wise investment.  This debate has continued to grow as valuable skills are being taught more and moreover the internet.  As the advancement of technology moves forward at a more rapid pace, the people with the most up to date skill sets are not coming out of colleges but are coming offline. When you throw out professions that require a college degree; such as a doctor, lawyer, engineer, etc. you really start to see a devaluation of a college degree.  If you focus specifically on entrepreneurship type skills, the value drops even lower.  Part of the reason for this is the rapid pace of increased tuition costs that have outpaced inflation for years now. Today's guest, Kyle Stockdale, is a married, 25-year-old dairy farmer from Ontario, Canada.  At the beginning of our interview, Kyle told me that he had not attended college, and then he made the statement "might as well go to work and make money rather than go to school and spend money".  There is financial wisdom in this statement.  Of course, Kyle did not incur the expenses of college, and during the four years that he would have been making minimal income as a student, he was able to make significantly more money, giving him the opportunity to start investing and growing his net worth if he wished. That was how we started the interview.  But by the end of the interview, I was recognizing something completely different about Kyle that was very compelling in light of him choosing to skip college.  Kyle knows marketing, and when he starts talking about marketing and growing his business he is clearly very educated.  So, without college, how did Kyle obtain all of this knowledge? Kyle is one of the millions of people who have followed a relatively simple formula.  He found a niche that he was passionate about and that he could start a business within.  Then he found mentors and teachers online that would help him develop the skill sets he would need to create a successful business. Kyle started a business called KYVision Sharpening & Repair in 2018.  He did this because he wanted to make extra money and because nobody else in Canada was doing this.  He had always sharpened his own blades and repaired his own clippers for fitting and showing dairy cattle, and he thought that he could turn this into a profitable business.  So, Kyle already had one important skill set to put towards his idea. However, no matter how good you are at your core skill, your business will not flourish if nobody knows about you.  So, you must market.  This is where Kyle went to work finding online mentors who would help him grow, and this is how he became a marketing expert.  It is clear from listening to Kyle that as passionate he is about his core business, he is equally or more passionate about marketing.  I can say first hand that it is surprising what passions you expose in yourself when you start your own business.  Kyle discovered something about himself by building this business, and he can now talk about marketing like the most polished of college graduates. Connect with Kyle Stockdale and KY Vision Sharpening & Clipper Repair: Facebook: https://www.facebook.com/KyVisionblades Instagram: https://www.instagram.com/kyvisionblades/ Email: [email protected]