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お酒市場の“常識”を壊す。SEAM石根さんが語るゼロから始めたD2Cへの挑戦#前編

EPISODE · Jul 17, 2025 · 18 MIN

お酒市場の“常識”を壊す。SEAM石根さんが語るゼロから始めたD2Cへの挑戦#前編

from The Roots +　~スタートアップの嚆矢濫觴〜 · host YazawaVentures

今回のゲストは、株式会社SEAM 代表取締役の石根友理恵さんです。前編では起業までの経験やきっかけ、創業に際して大切にしていることをお伺いしました。さらに、あえてD2Cで新規参入障壁の高い「お酒」の分野で挑戦することにした理由や大変だったことについて語っていただきました。0:00 自己紹介1:30 D2C領域で起業したきっかけ7:30 創業当初に大変だったこと12:00 市場調査や仮説検証の方法14:50 当時のVCやチームとの関わり方▼プロフィール株式会社SEAM 代表取締役 石根友理恵「ウェルネスなアルコール文化をつくる」をミッションに、2021年に低アルD2Cブランド「koyoi」を開始。現在は低アル、ノンアル、ヘルシードリンクをテーマに事業拡大し、自社ブランドをはじめ、様々な企業と共創開発を展開。▼参考サイトhttps://seam-inc.com/https://koyoi.jp/shop（サービスサイト）

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お酒市場の“常識”を壊す。SEAM石根さんが語るゼロから始めたD2Cへの挑戦#前編

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