Olivia Abrams, Co-Founder of TiCK MiTT on Building a Brand, Shark Tank and Launching in Retail

Send us Fan MailWhat does it really take to build a product-based business, go viral, land in retail stores, and survive Shark Tank-level growth?In this episode of Shelf Talks, host Roberta sits down with Olivia Abrams, co-founder of TiCK MiTT, the innovative, chemical-free tick prevention product protecting families, pets, and outdoor lovers from tick-borne diseases.Olivia shares her full founder journey — from working in finance in NYC to launching a CPG brand, scaling manufacturing, navigating tariffs, going viral on social media, landing in retail, and appearing on Shark Tank (including the behind-the-scenes reality founders never see on TV).If you’re a female founder, emerging CPG brand, or entrepreneur trying to get your product into retail stores, this episode is packed with real-world insights you can actually use.🎧 In this episode, you’ll learn:The smartest way to launch a CPG brand post-pandemicHow viral social media content can drive massive salesWhy in-person events and trade shows matter for retail growthHow to pitch retailers when buyers don’t know where your product belongsRetail placement strategies that increase impulse purchasesHow to scale manufacturing and inventory without overextendingWhat it’s really like preparing for and filming Shark TankHow to manage tariffs, inventory delays, and customer communicationWhen to hire, what roles to outsource, and how to scale sustainably Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book