Olivier Francois: "You need to recognize the brand without seeing the product"

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

This week Bob interviews Olivier Francois, the legendary CMO of Fiat Chrysler. Learn why Eminem volunteered to put himself in Olivier’s commercial, how coming up with a soundtrack for every brand helps Olivier shape his vision, and why a little cultural ignorance has helped him push the boundaries of advertising. Plus, hear the surprising backstory behind that incredible tagline: “Imported from Detroit.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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This episode is 43 minutes long.

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This episode was published on July 3, 2019.

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