Omnivisibilité : les nouvelles stratégies de contenu pour les marques

from communication digitale Archives - Marketing and Innovation · host Yann Gourvennec

Avec l’UGC, l’IGC et l’EGC, les stratégies de contenu pour les marques, notamment en matière de photo et de vidéo, vont bien au-delà du bon vieux contenu corporate à la papa, alias (BGC). C’est ce que nous explique notre ami Thierry Maillet, fondateur de Ooshot.com, avec l’introduction de son concept original d’omnivisibilité, au travers duquel … The post Omnivisibilité : les nouvelles stratégies de contenu pour les marques appeared first on Marketing and Innovation.

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