On sustainability, entrepreneurship, and vision with Sustainable Business Chair CB Bhattacharya

Professor CB Bhattacharya is the Pietro Ferrero Chair in Sustainability and the Director of the Center for Sustainable Business at ESMT European School of Management and Technology in Berlin, Germany. He is an international expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity and reputation, membership and brand communities, and corporate social responsibility and sustainability to strengthen stakeholder relationships. He is also an author who has almost 19,000 citations per Google Scholar.