on the ruthless attention economy & how to survive it

Everyone is fighting for attention. Most brands are losing... and it's not because they aren't trying hard enough, but because they're fighting for the wrong thing.In this episode:— Why comfort is the slowest, most polite way to kill your momentum (and why it never looks like a problem until it's too late)— What the attention economy actually is, why most businesses are still playing by the wrong rules, and the real difference between posting and positioning— Why if AI could replace your brand voice tomorrow, that's not an AI problem — that's a brand problemNew episodes drop the first Tuesday of every month.Grab the free Brand Personality Audit → unlesscreative.com/newsletter