One Smart Business Story: Can Sweetgreen Win You Back With $10 Wraps?

In the 2010s, Sweetgreen was all the rage with Millennials who loved its fast casual but health-conscious approach to their office lunch. But since then, the world has changed. More young people are working from home and not taking those coveted breaks away from the office to reset and recharge with a $20 salad bowl.     In a recent piece for Inc. magazine, journalist and screenwriter Mickey Rapkin writes that the company previously admitted to struggling to connect with people aged 25 to 35, its exact target audience.    On this episode of The Business Model, Inc. staff reporter Chloe Aiello sat down with Rapkin for a conversation about Sweetgreen’s losing favor with its customer base, its new leadership team, and what wraps have to do with its comeback.