Only bad news? Warum Content in Krisenzeiten wertvoll ist...

What this episode covers

Zum Auftakt klären Claudia und Rainer, warum Content Marketing ausgerechnet in wirtschaftlich schweren Zeiten eine Investition ist, die sich mehr als auszahlt. Zentral ist dabei die Frage, wie Kommunikation trotz sinkender Budgets besser werden kann. Außerdem lernen wir, was der Superstar der Romantik vor über 250 Jahren über knackigen Content gesagt hat und wie die Perspektive über Sieg oder Niederlage entscheidet.

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Frequently Asked Questions

How long is this episode of Content Audit?

This episode is 10 minutes long.

When was this Content Audit episode published?

This episode was published on August 31, 2025.

What is this episode about?

Zum Auftakt klären Claudia und Rainer, warum Content Marketing ausgerechnet in wirtschaftlich schweren Zeiten eine Investition ist, die sich mehr als auszahlt. Zentral ist dabei die Frage, wie Kommunikation trotz sinkender Budgets besser werden...

Can I download this Content Audit episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.