Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3

In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success.Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.Timestamps:0:00 - Intro3:55 - How PMax differs from other campaign types6:29 - PMax campaign structures for shopify stores13:57 - Feed optimization best practices19:33 - How to get more insights from PMax22:01 - Driving the most revenue from PMax26:54 - Final thoughtsPrefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:https://www.youtube.com/@lunio.aiGet more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library