EPISODE · Jul 31, 2025 · 40 MIN
Org Goals: Goal setting that works (for real) - with Koen Veltman
from The 7people Podcast: Your Guide to Creating Irresistible Organizations · host 7people
KPIs…OKRs…WTF?! 🤯Organisational goal setting sounds simple - until you try it. Most teams end up with vague goals, confusion and zero connection to what people do day to day.So where does it go wrong? And how do you fix it?This episode, we’re joined by Koen Veltman (Organisation Builders, ex-McKinsey), to learn what it really takes to set effective goals - especially in growing teams.You’ll learn:The biggest goal-setting mistakes teams make (and what to do instead)The “goosebump test” for writing goals people care aboutRethinking goal setting as a communication and alignment toolKPIs, OKRs, OGSM, moonshots, rocks...what's the difference? Which works best when?How HR teams can turn vague strategy into real, people-focused outcomesActionable tip to make org goals work, no matter your size, stage or chaos levelWhether you're in HR, People & Culture, ops, or leadership, this episode will help you rethink how your company sets and tracks what matters.If you enjoyed this episode, please rate us 5 stars and follow the show! It helps us create great new People & Culture content and reach new audiences who might find it helpful 😉CHAPTERSGoal setting mistakes00:00 Why goal setting is hard (Choices)01:15 Today’s guest: Koen Veltman02:12 Defining ”goals” vs purpose, vision etc04:18 Strategic pillars to goals: bridge the gap06:45 Aligning org structure to goals08:22 Choose your focus > doing it allDecoding Goal Methodologies10:30 Why multiple systems can work!11:48 KPI vs OKR: What’s the difference?13:28 Goals = communication tool15:11 OKRs: “Goosebump” objectives18:42 OKRS: Measurable outcomes20:50 Creating good Key Results24:30 OGSM - too vague25:16 Rocks - keep it simple27:53 Koen’s favourite goal system?Intermezzo29:04 Meaningful vs measurable goals?Making it practical30:33 Aligning HR KPIs + company strategy36:27 Start off simple: Skip OKRs for now?39:35 Final takeaways
What this episode covers
KPIs…OKRs…WTF?! 🤯Organisational goal setting sounds simple - until you try it. Most teams end up with vague goals, confusion and zero connection to what people do day to day.So where does it go wrong? And how do you fix it?This episode, we’re joined by Koen Veltman (Organisation Builders, ex-McKinsey), to learn what it really takes to set effective goals - especially in growing teams.You’ll learn:The biggest goal-setting mistakes teams make (and what to do instead)The “goosebump test” for writing goals people care aboutRethinking goal setting as a communication and alignment toolKPIs, OKRs, OGSM, moonshots, rocks...what's the difference? Which works best when?How HR teams can turn vague strategy into real, people-focused outcomesActionable tip to make org goals work, no matter your size, stage or chaos levelWhether you're in HR, People & Culture, ops, or leadership, this episode will help you rethink how your company sets and tracks what matters.If you enjoyed this episode, please rate us 5 stars and follow the show! It helps us create great new People & Culture content and reach new audiences who might find it helpful 😉CHAPTERSGoal setting mistakes00:00 Why goal setting is hard (Choices)01:15 Today’s guest: Koen Veltman02:12 Defining ”goals” vs purpose, vision etc04:18 Strategic pillars to goals: bridge the gap06:45 Aligning org structure to goals08:22 Choose your focus > doing it allDecoding Goal Methodologies10:30 Why multiple systems can work!11:48 KPI vs OKR: What’s the difference?13:28 Goals = communication tool15:11 OKRs: “Goosebump” objectives18:42 OKRS: Measurable outcomes20:50 Creating good Key Results24:30 OGSM - too vague25:16 Rocks - keep it simple27:53 Koen’s favourite goal system?Intermezzo29:04 Meaningful vs measurable goals?Making it practical30:33 Aligning HR KPIs + company strategy36:27 Start off simple: Skip OKRs for now?39:35 Final takeaways
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Org Goals: Goal setting that works (for real) - with Koen Veltman
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