Overdeliver: Build A Business For A Lifetime With Brian Kurtz [Podcast 245]

Have you ever felt like you struggled to get your message out to the world and connect with your audience? Do you want to build a business that maximizes both revenue and relationships? In today's episode, my guest, Brian Kurtz, talks about his book Overdeliver: Build a Business for a Lifetime and how he was inspired by the movie Coco in writing this amazing book. Brian is a direct marketer for over 40 years, and he was instrumental in helping the company, Boardroom Inc., grow exponentially. He is the Founder of "Titans Marketing" and host of Titans Mastermind and Titans Master Class.  On this eye-opening episode Brian will reveal:  What he learned about power and selflessness in business - that he learned from baseball umpires; Why customer service people are 'secret shoppers'  & should be the highest-paid people in your company; The one game changer that no one pays attention to (but could make a huge difference for you); How paying postage on mail made him a better marketer;  Why exactly you need to separate your prospects from your buyers (on your list) to be more profitable; What "RFM" is and why you need to know it and how to use it now. And that's just a small taste. We go from talking about how to increase the power and profitability of your business to longer-term, legacy building concepts like:  How to think about long-term value as well as playing the long game in your business; What exactly "Lifetime Value" is and why you need to know your numbers on this; How to find out what the "bogeyman" is in your business so you can use it; Why he paid for dinners for 30 people at the Four Seasons in New York (pay attention); How he turned someone who "ripped off his logo" into a client (instead of suing them); What he learned from maintaining a solid 33-year marriage while running multiple businesses. ... And more!  So grab a pen and paper- you will want to jot notes from this engaging conversation!   Production Note: Thank you for listening! We apologize for the audio quality during the interview.  Unfortunately, tech glitches can happen, but we believe you will still enjoy the insights, and wisdom from our guest expert, Brian Kurtz.