Own the Robot

Joe reveals Ruby Native (rubynative.com), a new product that lets Rails developers get their web app into the App Store without touching Xcode, Swift, or App Store Connect. Upload a few files, configure a YAML, click a button, and download your app via TestFlight in as little as two hours. He already has a paying customer and is targeting an official launch in about two weeks.Colleen shares her growing AI consulting work, including setting up self-hosted AI agents on Hetzner for clients. Her pitch: a one-time setup fee, no recurring SaaS subscription, and the client owns their infrastructure. She walks through a real client example where she replaced a multi-step content workflow (contracted writer, SEO person, ChatGPT cleanup) with a Slack-connected agent that pulls Google Search Console data and generates content briefs automatically.They also discuss marketing strategy for Ruby Native (newsletters, podcasts, Product Hunt, Hacker News), whether building a product cannibalizes your consulting business, Joe signing a new advisory retainer focused on strategy instead of code, the surprising grief of not writing anymore in an AI world, and naming Colleen's consultancy.Chapters00:00 Bathroom Pipe Woes08:51 RubyNative.com and App Development14:15 Product Launch and Marketing Strategy22:56 Consulting Business and OpenClaw Setup36:36 Consulting Business Naming47:11 Domain Purchasing and Management