Owning Your Narrative in the Age of Artificial Intelligence (in Construction Firms) episode artwork

EPISODE · Jul 3, 2026 · 25 MIN

Owning Your Narrative in the Age of Artificial Intelligence (in Construction Firms)

from Construction Hot Takes · host Ascent Consulting

In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one.Chapters:00:00 – Introduction & Online Narrative 01:59 – Defining Your Digital Story 03:31 – Surviving the AI Search Evolution 06:22 – Market Timing & Platform Strategy 17:12 – Technical Breakdown & Wrap-Up Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultationFollow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one.Chapters:00:00 – Introduction & Online Narrative 01:59 – Defining Your Digital Story 03:31 – Surviving the AI Search Evolution 06:22 – Market Timing & Platform Strategy 17:12 – Technical Breakdown & Wrap-Up Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultationFollow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

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Owning Your Narrative in the Age of Artificial Intelligence (in Construction Firms)

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This episode is 25 minutes long.

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This episode was published on July 3, 2026.

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In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they...

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