Packager et pricer un SaaS B2B quand l'IA bouscule les marges | Laure Sorba

from Test & Learn - Les meilleurs apprentissages marketing des experts et fondateurs · host Audrey Mari

Dans cet épisode, j’échange avec Laure Sorba, spécialiste packaging & pricing pour SaaS B2B (aujourd’hui chez Septeo, LegalTech).On parle d’un sujet qui a un impact direct sur la croissance : comment structurer une offre SaaS, et comment la faire évoluer à l’ère de l’IA.Au programme :ce que recouvrent vraiment le packaging et le pricingpar où commencer pour fixer ses prixl’IA est en train de transformer les marges des SaaS - ce que ça change dans les modèles de monétisationcomment tester un prixl’importance des retours terrain pour mieux driver l’upsellUn épisode très concret, rempli d’exemples, parfait si tu travailles en marketing, produit, revenue ou direction dans un SaaS B2B.🎧 Test & Learn, c’est un podcast où l’on parle marketing digital tel qu’il est vraiment : des tests, des paris, des apprentissages. Parce qu’on est tous en train d’expérimenter. Et qu’on a beaucoup à apprendre les uns des autres.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on February 11, 2026.

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