Paid Facebook and Instagram Social Media Strategies for the SMB
Discussion with Facebook's Alejandra Cos
First published
08/08/2016
Genres:
business
education
self improvement
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Creatives Meet Business
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Description: Welcome, welcome! After 6 months of discussing it, planning, it talking to people about it and more – the preview episode of the Business, Brilliantly podcast is LIVE! I can’t believe it is finally here. This idea started in a conversation with Rachel Brenke of Blog Legally when she interviewed me for a course that…Continue readingBusiness, Brilliantly - Episode 00: Meet Christine The post Business, Brilliantly – Episode 00: Meet Christine appeared first on Personal Brand Photography for Creatives in Houston, Texas - Christine Tremoulet.
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Social Media Edition: Roadmap for What's to Come
Release Date: 07/02/2016
Description: Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This is our roadmap (aka - long trailer) for what to expect over the next 6 to 8 weeks as we release 6 episodes with our social media pros. These episodes are EPIC. We hope this taste of what's to come gets you super energized for these episodes as they release. 2:03 - Kristen Sussman, President and Founder - Social Distillery The Secret (SEO) Power of Social Media & Tips to Get You Started 2:53 - Ryan Johnston, Director of Content - Social Distillery Paid, Owned and Earned: Storytelling & Content for the Nimble Marketer 3:45 - Hailey Whidden, Account Coordinator - Social Distillery How to Plan an Engaging Content Calendar & Curation Tips 5:30 - Alejandra Cos, Strategic Account Manager - Facebook Paid Strategies for the Small to Medium Business 7:04 - Meredith Gonsalves, Instructor - General Assembly Austin Social Media Strategy Mapping 8:14 - Emilie Kopp, Founder and Managing Partner - Bonobo Interactive How to Build a Community & Channel Definition Already can't wait to hear the next episode and needing more content to tide you over? Check out Social Distillery's recap of the event. We'll post the episode featuring Kristen Sussman next week. Stay tuned for more! -Ashland, Creatives Meet Business
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Budgets...What's in a Name?
Release Date: 05/20/2016
Description: Hi there! Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs." Podcast episodes feature experts who participated in the live event. Don't be fooled by the crystal clear vocals you'll oftentimes hear, our experts are recorded live at the events (and there will sometimes be background noise that proves it...). This episode features five Financial Planners, all sharing their insights on what a budget is and how you can make it work for you: 2:41 - Sophia Bera, Gen Y Planning 5:06 - Philip Olson, The Art of Financing (there was something a bit off with the mic, sorry...) 9:18 - Bill Simonet, Simonet Wealth Management 14:39 - Chris Baum, Palermo Wealth Management 20:43 - Megan Poore, Lucien, Stirling & Gray Advisory Group There's something unique and magical about how each of these Financial Planners describes a budget. Sometimes it's as simple as removing the negative connotation of "budget" and rebranding it as a spending plan and other times it's about prioritizing and achieving your lighthouse goals. All this to say, budgets...what's in a name? -Ashland Viscosi, Creatives Meet Business
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Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette
Release Date: 01/13/2020
Description: Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say! Notes: 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette 1:45 to 2:54 - Richelle introduction of self 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event First step - prioritize goals / objectives of event i.e. Marketing event (needs leads from event registration, social media account names from photo booth). Be specific with goals for event. The more specific, the more likely you are to achieve it Creatives Meet Business event example Goals shape format for event Second step - event budget Corporate client versus non-profit client (relying upon sponsorship) Can make more informed decisions about where to spend money Budgets include - three columns Initial estimate (from past experience) Initial estimates from vendors Actual costs Third step - Logistics Resources: Google Drive Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example) Helps with prioritization of tasks Assign tasks Google search for event timelines, resources are available online Over-communication is key 15:38 to 17:48 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us ([email protected]) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Event Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business
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