Paminga vs. the Giants: Taking on Marketo Without Ads or ...

What this episode covers

In this conversation, Michael Ward, CEO and founder of Paminga, share how he bootstrapped a full-scale enterprise marketing automation platform to compete with giants like Marketo and HubSpot. He walks us through his 20-year entrepreneurial journey, how customer needs drove the product evolution, and why Paminga stands out for its usability, scalability, and modern features. We also discuss how cold outreach, LinkedIn strategy, and product obsession are fueling Paminga’s growth.🔗 Find Michael Ward here:LinkedIn: https://www.linkedin.com/in/mrmichaelward/X: https://x.com/michaelpwardWebsite: https://www.paminga.com/🎙 Connect with Romain Osman:LinkedIn: https://www.linkedin.com/in/romainosman/Website: https://fiveelement.co/

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How long is this episode of How They Win?

This episode is 41 minutes long.

When was this How They Win episode published?

This episode was published on June 13, 2025.

What is this episode about?

In this conversation, Michael Ward, CEO and founder of Paminga, share how he bootstrapped a full-scale enterprise marketing automation platform to compete with giants like Marketo and HubSpot. He walks us through his 20-year entrepreneurial journey,...

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