Paris Hilton usada como isca? O marketing chocante de A Casa de Cera | desviando da trilha

from Trilha do Pixel - Marketing e Publicidade · host Trilha do Pixel Podcast

Em 2005, A Casa de Cera chamou atenção por um marketing ousado: o famoso “See Paris Die”.A campanha usou a imagem de Paris Hilton pra atrair o público e funcionou, muita gente foi ao cinema só pra ver a cena dela. Resultado? O filme custou cerca de US$40 milhões e rendeu quase US$70 milhões no mundo.O curioso é que a própria Paris entrou na brincadeira, usou camiseta com o slogan e surfou no buzz.Mas fica a pergunta: até que ponto esse tipo de estratégia, explorando escândalo e choque, vale a pena? Descubra agora neste mais novo ep do Desviando da Trilha!#SeeParisDie #ACasaDeCera #ParisHilton #MarketingDeFilme #ViralMarketing #BuzzScience #Cinema2000s #TrilhaDoPixel #PublicidadePolêmica #CampanhaViral #Bilheteria #CulturaDoEscândalo

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This episode was published on September 27, 2025.

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