Patagonia: Chapter 3 - Wrong on Paper

What this episode covers

Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

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Frequently Asked Questions

How long is this episode of Wrong on Paper?

This episode is 1 hour and 8 minutes long.

When was this Wrong on Paper episode published?

This episode was published on April 20, 2026.

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