EPISODE · Apr 11, 2017 · 3 MIN
“Patient Centricity” Finally Pays Off for Pharma
from Pharma Talk · host John Mack
“Patient Centricity” is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.
What this episode covers
“Patient Centricity” is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.
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“Patient Centricity” Finally Pays Off for Pharma
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