EPISODE · Nov 20, 2025 · 23 MIN
Paul Hendricks on Building AME, and What’s Next in Manufacturing | Radical Job Shop Show
from Radical Job Shop Show · host Marketing Metal
In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Paul Hendricks, president of Creston Industrial Sales and co-founder of the Advanced Manufacturing Expo (AME).Paul shares the story behind AME’s origin, his journey from construction to owning a top industrial distribution company, and the leadership philosophy that’s helped him build a thriving business and community.From rigging in massive machines to saving clients hundreds of thousands of dollars with smarter tooling choices—this conversation goes deep on what it really takes to lead in manufacturing today.Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.Learn more about Marketing Metal’s work with Radical job shops:https://www.marketingmetal.com/how-it...🚀 Ready to build a brand that attracts better-fit work?Book a call with Emily: https://www.marketingmetal.com/the-setupTimestamps0:00 – Intro: Who is Paul Hendricks?1:06 – 10 Years of the Advanced Manufacturing Expo2:47 – “Rigging Day” and Cutting Thor’s Hammers5:00 – How AME Got Started8:00 – Building a Local Show with Real ROI10:42 – Creston’s Origin Story13:00 – Paul’s Leap into Ownership14:00 – Learning on the Job + Industry Shifts16:00 – Saving Clients $280K with Smarter Tooling18:30 – True Cost vs. Price in Manufacturing19:45 – Leading with Humility and Building a Team21:10 – Mentorship, Advisory Boards & Accountability22:40 – What’s Next: Automation, AI & Smarter Systems25:00 – Why West Michigan is a Manufacturing DestinationStay connected:Explore more at https://www.marketingmetal.com
What this episode covers
In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Paul Hendricks, president of Creston Industrial Sales and co-founder of the Advanced Manufacturing Expo (AME).Paul shares the story behind AME’s origin, his journey from construction to owning a top industrial distribution company, and the leadership philosophy that’s helped him build a thriving business and community.From rigging in massive machines to saving clients hundreds of thousands of dollars with smarter tooling choices—this conversation goes deep on what it really takes to lead in manufacturing today.Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.Learn more about Marketing Metal’s work with Radical job shops:https://www.marketingmetal.com/how-it...🚀 Ready to build a brand that attracts better-fit work?Book a call with Emily: https://www.marketingmetal.com/the-setupTimestamps0:00 – Intro: Who is Paul Hendricks?1:06 – 10 Years of the Advanced Manufacturing Expo2:47 – “Rigging Day” and Cutting Thor’s Hammers5:00 – How AME Got Started8:00 – Building a Local Show with Real ROI10:42 – Creston’s Origin Story13:00 – Paul’s Leap into Ownership14:00 – Learning on the Job + Industry Shifts16:00 – Saving Clients $280K with Smarter Tooling18:30 – True Cost vs. Price in Manufacturing19:45 – Leading with Humility and Building a Team21:10 – Mentorship, Advisory Boards & Accountability22:40 – What’s Next: Automation, AI & Smarter Systems25:00 – Why West Michigan is a Manufacturing DestinationStay connected:Explore more at https://www.marketingmetal.com
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Paul Hendricks on Building AME, and What’s Next in Manufacturing | Radical Job Shop Show
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